How to Choose the Right Real Estate Brokerage in Florida: What New Agents Need to Know
Starting your career in real estate? One of the most important choices you’ll make is picking the right brokerage. In Florida’s competitive market—from Lake Nona and Kissimmee to Deltona and DeLand—your brokerage can make or break your success.
Whether you're newly licensed or making a move, this guide breaks it down simply to help you choose a real estate brokerage that fits your goals.
Why the Right Brokerage Matters
A good brokerage helps you hit the ground running. The right one will support you with tools, training, and leads. The wrong one might leave you figuring it all out on your own. Here's how to make a smart choice.
What to Look for in a Real Estate Brokerage
Commission Structure and Fees
Some brokerages like MainStreet Realty—offer 50/50 splits with low transaction fees. Know what you’re giving up and what you’re getting in return.
Questions to ask:
What’s the commission split?
Are there monthly desk fees or marketing costs?
Do they charge for leads or training?
Training and Mentorship for New Agents
As a new agent, you need support. Find out if the brokerage provides hands-on training, mentorship, or onboarding programs to help you succeed faster.
Look for:
Weekly training calls or webinars
Access to a mentor or broker
Clear step-by-step systems
MainStreet Realty pairs new agents with mentors and offers live training sessions every week.
Leads, Marketing & Tech Tools
Ask if the brokerage helps generate leads—or if you’re on your own. Some brokerages provide buyer/seller leads, others give you a CRM, and some do neither.
What to check for:
Free lead programs
Marketing templates or automation tools
CRM and showing management software
MainStreet Realty provides done-for-you marketing tools, CRM access, and optional lead generation support.
Culture and Broker Support
Culture may sound fluffy, but it matters. Do agents collaborate or compete? Will your broker return your calls?
Signs of a good culture:
Open communication
Supportive environment
Active broker involvement
MainStreet Realty is known for its approachable broker team, quick response times, and collaborative vibe.
Location and Local Market Expertise
You want a brokerage that knows your local market. Whether you're in St. Cloud, Orange City, or Lake Helen, localized knowledge is key for pricing, zoning, and lead strategy.
Quick Checklist: What to Ask Before Joining a Brokerage
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Question
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What’s the commission split and fee structure?
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Is training or mentorship provided?
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Are marketing tools and tech platforms included?
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Will I get leads—or help generating them?
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What’s the broker’s availability for support?
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What’s the office culture like?
FAQ About Choosing a Real Estate Brokerage in Florida
How do I choose the right real estate brokerage in Florida?
Look for a brokerage that offers a fair commission split, strong support, and tools that match your style—whether that’s in-person mentorship or tech-forward systems.
What’s the difference between a team and a brokerage?
A team is a group within a brokerage that shares leads and systems. A brokerage is the licensed company that sponsors your real estate license.
FAQ About MainStreet Realty
Does MainStreet Realty accept new agents?
Yes. We welcome newly licensed agents and provide the training and systems you need to succeed in your first year.
What areas does MainStreet Realty serve?
We work across Central Florida—including Deltona, DeLand, Orange City, Lake Nona, Kissimmee, St. Cloud, and surrounding cities.
Final Thoughts: Your Brokerage Is Your Launchpad
Choosing a real estate brokerage isn’t just about the commission split. It’s about who’s going to be in your corner as you grow. Take your time, ask the right questions, and find a team that feels like a fit.
Thinking about your next move?
Let's talk about how MainStreet Realty can help you build a career you love.
Schedule a Call with Our Broker
Email: [email protected]
Address: 2 Volusia Drive Debary, FL, 32713
Phone Number: Orlando: 407-789-0925 | Volusia: 386-259-2426 | Lake:352-729-1425
