How to Recruit Real Estate Agents in Florida: Strategies That Actually Work
Want to grow your real estate team in Florida? You’re not alone. With booming markets in Orlando, Kissimmee, St. Cloud, and beyond, recruiting real estate agents has become one of the most important (and competitive) tasks for brokers.
In this guide, we’ll walk through smart, modern, and actionable strategies to help you attract the right agents to your brokerage—whether you're based in DeLand, Lake Nona, DeBary, or anywhere in Central Florida.
Why Recruiting Real Estate Agents in Florida Matters
Florida is one of the fastest-growing states in the U.S. That means more property transactions, more agents entering the market, and more opportunity for brokerages to scale. But it also means:
Increased competition from national franchises
A younger, tech-savvy agent pool
Agents looking for more than just splits
To recruit effectively, you need more than a commission offer. You need a value-based approach.
Top Strategies to Recruit Real Estate Agents in Florida
1. Lead with Your Unique Value Proposition (UVP)
Agents want to know why they should join you. Is it better training? More leads? No desk fees?
Example: At MainStreet Realty, we offer agents flexible plans, training, and real support—not empty promises.
2. Use Local Market Data to Your Advantage
Tailor your message to agents in Orlando, Deltona, Kissimmee, and Lake Nona. Show them how your brokerage is growing in their city.
Agents love to know you’re already active where they live.
3. Offer Commission Options That Compete
Be transparent. Whether it's flat fees or tiered splits, agents want flexibility and predictability.
Florida agents often compare 100% commission models to 70/30 plans with high support.
4. Automate Your Recruitment Funnel
Use a CRM to track prospects. Set up email drips that highlight your success stories, commission plans, and training resources.
5. Promote Your Culture on Social Media
Recruiting is branding. Showcase real agents, behind-the-scenes content, success stories, and team events.
Bonus tip: Create short videos with agent testimonials from areas like St. Cloud or DeBary.
6. Offer Training and Mentorship
New and transitioning agents want support. Offer regular workshops, onboarding courses, and mentorship to help them succeed.
FAQs About Recruiting Real Estate Agents in Florida
What do real estate agents look for in a brokerage?
They look for training, leads, technology tools, flexible commission plans, and a supportive environment.
How can I recruit agents in competitive areas like Orlando?
Focus on what makes your brokerage different. Personal outreach, localized marketing, and real success stories help you stand out.
Do part-time agents look for different benefits?
Yes. Part-time agents often value low monthly fees, flexible schedules, and access to training over traditional structures.
FAQs About MainStreet Realty
What is MainStreet Realty?
We are a modern, flexible real estate brokerage based in Florida, helping agents succeed with mentorship, technology, and no-pressure plans.
Where does MainStreet Realty operate?
We work throughout Central Florida, including Orlando, Deltona, DeLand, Kissimmee, Lake Nona, St. Cloud, and DeBary.
What makes MainStreet different for agents?
Our agents enjoy:
No monthly desk fees
Lead generation tools
One-on-one broker support
Flexible commission plans
Ready to Grow with the Right Team?
Whether you're a new agent or a broker looking to expand your team, recruiting in Florida doesn't have to be complicated.
Let MainStreet Realty help you build a real estate business that works for you. We support agents in Orlando, DeLand, St. Cloud, and beyond with real tools, not just talk.
👉 Visit us at https://joinmainstreetrealty.com/ or contact our team today to learn more.
